tag:blogger.com,1999:blog-4893728882719060750.post6865156473389642148..comments2023-05-15T04:51:16.609-04:00Comments on T H E W I L D W I L D E A S T D A I L I E S: Why don't Vietnamese advertising agencies and design studios win awards?David Everitt-Carlsonhttp://www.blogger.com/profile/05273297703653439412noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-4893728882719060750.post-90408058631240026042013-03-07T06:42:51.446-05:002013-03-07T06:42:51.446-05:00You have completely not mentioned culture, as a co...You have completely not mentioned culture, as a collective society and not an individualistic society, their concerns are less about awards, ego and the rat race that most westerners follow. I think that's abmirable in this day of cut throat competition and the major buyouts in the industry.<br /><br />It has nothing to do with talentAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-4893728882719060750.post-50917908932736446882010-10-22T15:08:25.348-04:002010-10-22T15:08:25.348-04:00indeed but the creative has to be good and origina...indeed but the creative has to be good and original before it could get near any awards, and there is still a long way to go. even the multinationals cant get it right, the local agencies are years behind in terms of talent development.DJnoreply@blogger.comtag:blogger.com,1999:blog-4893728882719060750.post-89082306688766654212010-10-21T21:32:40.074-04:002010-10-21T21:32:40.074-04:00Thanks for the spellcheck! The accent marks and ha...Thanks for the spellcheck! The accent marks and hand-painted style are the art director's brilliance in using old Vietnamese hand painted signs as a reference.WildWildEasthttp://wildwildeastdailies.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-4893728882719060750.post-11595176988637315372010-10-21T21:24:39.041-04:002010-10-21T21:24:39.041-04:00Here's a little math for the boys. Let's s...Here's a little math for the boys. Let's say you spend $5000 a year on awards shows - and that gets you anywhere up to 25 or so entries, depending on the cost of the show. How many ads can you buy for that? 2? How much PR? And you win 1 out of 20 - and then write the headline "Vietnam agency wins New York Award", and send it out to the press. We did that in Korea after winning just once, and then brought the New York Show into town (for another $400). The benefits to our bottom line were immeasurable. We got front page business press in all the major dailies. We got a CNBC film story (5 minute feature). We couldn't have bought press like that, so we won it. And that helped us win business. Ask management what it's worth to be on CNBC? If they never enter, they never win, and they'll never know how to play like a winner - and be paid like one.WildWildEasthttp://wildwildeastdailies.blogspot.comnoreply@blogger.comtag:blogger.com,1999:blog-4893728882719060750.post-73426436210895260452010-10-20T22:06:09.681-04:002010-10-20T22:06:09.681-04:00yes, they dont win awards cos they dont see the va...yes, they dont win awards cos they dont see the value in them. i tried to get 100 bucks for an entry into "the golden bell" as a test once, just to see if the management would say... the answer was no, "dont see the point". sure this was the golden bell awards and hardly worthwhile apart from some local kudos, imagine asking for 500 or 1000 bucks for an award entry, which doesn't directly add to their profit margin.DJnoreply@blogger.comtag:blogger.com,1999:blog-4893728882719060750.post-7814902828541259742010-10-19T21:26:20.575-04:002010-10-19T21:26:20.575-04:00Interesting to learn that about Vietnamese ad agen...Interesting to learn that about Vietnamese ad agencies. Also interesting to see English with Vietnamese tone and vowel marks. Why so? And BTW, it's Achilles heel.Brewsmack86noreply@blogger.com