Thursday, March 6, 2008

Old Numbers: Good Morning Vietnam!

I realize immediately, that any number I post here will be old before I hit the enter button. And so goes the Internet. But I wanted to follow up on my earlier post "Are the Bloggerati Missing the Market?" with a few numbers on Asia and Vietnam's Internet growth.

The first thing you've got to do is to stop looking at Internet numbers by country. That's not a true comparison of markets, and so the first chart here, the pie chart, uses continents rather than couinternet-penetration, vietnam, WPP, Martin-sorrell, siliconmunist-valley, wild-wild-east-dailies, david everitt-carlsonntries for a clear comparison. And yes, Asia is the largest represented with almost 39% of the world market.

The second thing you'll notice is that Europe, or the EU, is larger than all of North America – something for the boys in Cupertino and Redmond to keep in mind.

And the third is good old Vietnam. Ahh, that storied battleground of yore. Home to a few good movie titles and a ton of old war surplus (see the 'Citizen Mekong' post), Vietnam is quite busy carving out a brand new future – on the web. Ranked at country #16 today, Vietnam will steainternet-penetration, vietnam, WPP, Martin-sorrell, siliconmunist-valley, wild-wild-east-dailies, david everitt-carlsonmroller over Indonesia, Spain, Canada and Mexico to nuzzle up just under Russia in the next year or so. Should Vietnam ever reach Korea's penetration of seventy-some percent that will put them at par with Germany, or solidly in the top ten.

Now don't go rolling in your capitalist coffins just yet over this one – just remember that you heard it here first. Martin Sorrell, chief honcho at communication giant WPP, made a serious mention of Vietnam as a hot market in his annual marketing outlook last year, but I'm not sure anyone heard that one. Even AdAge neglected to print it.

Good Morning Vietnam!
blog comments powered by Disqus

The Wild Wild East Dailies

D a v i d E v e r i t t - C a r l s o n
Find me on Twitter, Facebook or LinkedIn. Read my blog: The Wild Wild East Dailies and keep up on our efforts with aSaigon/CreativeMorning.