Friday, November 5, 2010

Personal Branding is Not About You Saying Good Shit About You

to me
show details 9:48 PM (1 hour ago)

Peggy likes Peggy McColl - New York Times Best Selling Author & Online Marketing Expert on Facebook and suggests you like it too.

Peggy says, "Would love it if you would join my page. With gratitude, Peg".

With the best of luck, and articulate execution, Personal Branding is about other people saying good shit about you. You can help it along, but the above is no way to do that. There's nothing worse than blowing your own horn. The best Personal Branding simply sets it up for other people to blow your horn for you. A few weeks ago the Wild Wild East Dailies was picked up by the Wall Street Journal. How did I do that? And the answer is, that I don't know - but through years of writing, years of syndicating and publishing, it happened. And it happened for a reason.

The best Personal Branding simply sets things up. It doesn't push. It doesn't convert. It simply attracts - organically.
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