The Blogger program is having some troubles today. Please be patient while they sort it out. (29.01.11) The preceding was written on Saturday and I'm still having trouble with Google in general today on Sunday. Email is painfully slow and changes to my blogs may or may not take effect, even though I can see them on the 'layout' screen. I can only surmise that Google is tinkering with their programs and I can do nothing but wait. I'll let you know when things get back to normal.
(31.01.11) Monday. Things seem to be fixed now. Carry on.
ALL THE NEWS THAT NOBODY KNOWS: The Wild Wild East is a memoir of my time marketing in Asia – but that's a little long for here, so check below and see it all in real time. ©2008 David.E.Carlson@gmail.com
Friday, January 28, 2011
Thursday, January 27, 2011
Lost in Translation: My Love of Social Media and Advertising and Why They Don't Go Home and Shag Like Rabbits.
They don't go home and screw uncontrollably like rabbits is because they want different things. Advertising wants control - social media want openness. Advertising wants logic - social media wants serendipity. Advertising wants planning - social media wants immediacy. Advertising is a top down hierarchy - and social media, aside from Zuckerberg's Facebook, is an inverted pyramid. Advertising is Mars - social media is Venus. And never the twain shall meet. Period, - or maybe we're getting to at least a comma 10 or 15 years on.
Oh the dinosaurs. Hope we can save them before they die.
And god knows, I love advertising - because I've worked in it for my entire adult life. I've done my shit detail - layouts for truly wretched writing, photocopies all night, whatever. I saw my first ad in the New York Art Directors Show Book, on page 3, right next to a Volkswagen ad - probably our greatest textbook study in the art. I've had work on the Super Bowl and then later, founded the first 100% foreign invested advertising agency in Korea. I've been awarded by plenty of shows. I get it.
And now I get social media. This blog (WWED) is the highest rated personal blog in Vietnam by Technorati. Peter Hirshberg, founder of Technorati, and I even tossed a few Red Bulls and Vodkas last year at DLD in Munich. The Wall Street Journal links WWED and so does the New York Times, The Huffington Post and New York Magazine. I guess that's good. Stop wait, reverse that. It is good.
And that brings us to my latest job - a consulting arrangement with one of the top advertising agencies in the world. Yes. And in what could only be described as a 'lost in translation' exchange from the start, with the agency, earnestly wanting to learn social media, but having a background in traditional media and me, trying to teach pigs to fly. Lesson #1: You're not a pig (remove all mirrors from room). Lesson #2: Give up. This ain't gonna happen. They say you can't teach old dogs new tricks and being a bit of an older dog myself, I'm not sure I believe in that so much, but sometimes to learn new tricks you have to unlearn some old ones.
Jason Falls illuminates another part of the challenge here:
"Part of the challenge for Agencies is the ability to "execute" in real time digital space. The social landscape requires a "person" to act and respond quickly to conversations. This requires that the person executing on digital communication be closely tied to the "persona" of the brand. There isn't time to make decisions by committee, or banter back and forth between client and agency personnel. The person/persona must understand the audience, the brand, and be trusted to act instantly.
I wish I had a fix-all answer to this - but all I have is a journey, and I suspect, that's a lesson all in itself.
Oh the dinosaurs. Hope we can save them before they die.
And god knows, I love advertising - because I've worked in it for my entire adult life. I've done my shit detail - layouts for truly wretched writing, photocopies all night, whatever. I saw my first ad in the New York Art Directors Show Book, on page 3, right next to a Volkswagen ad - probably our greatest textbook study in the art. I've had work on the Super Bowl and then later, founded the first 100% foreign invested advertising agency in Korea. I've been awarded by plenty of shows. I get it.
And now I get social media. This blog (WWED) is the highest rated personal blog in Vietnam by Technorati. Peter Hirshberg, founder of Technorati, and I even tossed a few Red Bulls and Vodkas last year at DLD in Munich. The Wall Street Journal links WWED and so does the New York Times, The Huffington Post and New York Magazine. I guess that's good. Stop wait, reverse that. It is good.
And that brings us to my latest job - a consulting arrangement with one of the top advertising agencies in the world. Yes. And in what could only be described as a 'lost in translation' exchange from the start, with the agency, earnestly wanting to learn social media, but having a background in traditional media and me, trying to teach pigs to fly. Lesson #1: You're not a pig (remove all mirrors from room). Lesson #2: Give up. This ain't gonna happen. They say you can't teach old dogs new tricks and being a bit of an older dog myself, I'm not sure I believe in that so much, but sometimes to learn new tricks you have to unlearn some old ones.
Jason Falls illuminates another part of the challenge here:
"Part of the challenge for Agencies is the ability to "execute" in real time digital space. The social landscape requires a "person" to act and respond quickly to conversations. This requires that the person executing on digital communication be closely tied to the "persona" of the brand. There isn't time to make decisions by committee, or banter back and forth between client and agency personnel. The person/persona must understand the audience, the brand, and be trusted to act instantly.
I wish I had a fix-all answer to this - but all I have is a journey, and I suspect, that's a lesson all in itself.
Labels:
Advertising,
business,
CLIO,
new york,
NYAD,
Social Media,
The One Show
Tuesday, January 25, 2011
Goober Gun Gigs Saigon. Again!
![]() |
| Goober Gun minus the guy on the right. |
After a December and first visit to Saigon, power trio Goober Gun, hailing from Southhampton, England, was back to Vasco's for another Supersize party - except this time the cover was slender-sized by 50% buying you at least half of one of the vnd100,000 ($5) cocktails once inside the place. Such a deal - but Goober Gun brought their 110% game to town, 2nd on a three-band bill with headliners I was not familiar with, with a name I can't remember. But who can forget a band named Goober Gun? Try explaining and pronouncing it to someone else in a loud club when they yell, "Who are they?" "G.O.O.B.E.R. - G.U.N. !", you scream back - quizzical look on face of other person.
Nuff said. GG's 3 piece (I know, there's 4 guys in the photo) stance brings one's mind back to the Police on a decidedly 80s-phased evening and their big power-pop sound, augmented by three-part harmonies and a lead-singing drummer was anything but Genesis. Songs '1979' and 'Monster' took full advantage of the band's full on performance and gave the headliners something to follow - which I don't feel they ever did, despite an extra member. My UK friend on business from Singapore was impressed - differently than another musical friend of mine who had seen them before in December at a higher price and remarked, "They only sucked a little". I thought these Gunners did gud - or would that be Guubers?
Labels:
England,
Goober Gun,
Saigon.,
Southhampton,
Supersize,
UK,
Vascos,
Vietnam
Friday, January 21, 2011
Noah takes a photo of himself every day for six years.
Only 18,117,708 people before me have seen this. Now I have seen it - and maybe you, again? I find it very Koyaanisqatsi-esque - and a lot of how I feel these days - a life out of balance.
Plutocracy, Philanthrocapitalism and you in the Year of the Cat.
Many are running to dictionaries right now to figure out what the first two words of the sentence above mean. In short, but not literally, they mean the world we live in today. They are a description of the times. As Glen Hutchins, co-founder of the private-equity firm Silver Lake, explains in this month's Atlantic magazine, "The circles we move in are defined by interests and activities rather than geography: Beijing has a lot in common with New York, London, or Mumbai - We are engaged as global citizens in crosscutting commercial, political, and social matters of common concern." That is, those of us who work in or with more than one country.I have no predictions for the Year of the Cat but I've read the entire article above and that helps give me an idea of at least the atmosphere in which things might happen. As a New Year's treat I've included a download of Al Stewart's classic 1976 album, 'Year of the Cat'. You can download the title song, or the entire record. I recommend the latter, a firmly rolled spliff, and a little trip 25 years back to ponder just exactly what might happen in the future. Chúc Mừng Năm Mới. everyone. What may be, may be.
Labels:
1976,
Al Stewart,
Beijing,
Chúc Mừng Năm Mới,
Global view,
London,
Mumbai,
new york,
World view,
Year of the Cat
Thursday, January 20, 2011
I'm going to say it because nobody else will...
![]() |
| Anna Wintour and Michelle Obama |
Is Michelle Obama hot, or what? That's Mrs. Obama wearing designer Alexander McQueen to the state dinner for Chinese President Hu Jintao and looking like a Ph.D. in M.I.L.T.F.sciences. And that's Anna Wintour on the left doing her best Barbra Streisand imitation, or wait, that's Barbra Streisand doing her best Anna Wintour imitation. Whatever. The first lady is to today what Jackie Kennedy was to her day. Stellar.
Tuesday, January 18, 2011
No Respect
"Today, you can be a genius, write the great American novel, tell the truth, fight the good fight, do excellent work, be fiercely nice to people and love unconditionally - but if you don't make a lot of money, nobody is ever going to respect you."- Travis
For more in the Travis Diaries, check here:
Sex: The Travis Diaries I
I'm a man, DAMMIT: The Travis Diaries II
Love: The Travis Diaries III
Tiger: The Travis Diaries IV
Ambivelence: The Travis Diaries V
Advertising People & Blogs: The Travis Diaries VI
What's Left?: The Travis Diaries VII
Year of the Tiger: The Travis Diaries VIII
She said: The Travis Diaries IX
Dreams: The Travis Diaries X
A Bad Day: The Travis Diaries XI
Svengali? The Travis Diaries XII
My Way: The Travis Diaries XIII
Labels:
business,
genius,
Great American Novel,
Nice,
relationships,
Respect,
Work
Sunday, January 16, 2011
4 Good movies and nobody to talk to at all about them...
A visit to the #5 Bar will not find you a discussion about film - although you'll get all the English football and girls you can handle. And nearly any walk through the expat haunts of Saigon, even the upper market ones, will not do you much better. So maybe the Internet will hit the right target for me. Below are 4 films that have come to my attention recently. I haven't seen them all, but I'd like to. If you have thoughts on any mentioned, or have seen others of similar interest, please leave comments below.
Airing on HBO Asia currently, Grey Gardens offers a look into the lives of Big Edie and Little Edie Bovier Beale, the much poorer aunt and cousin of Jacqueline Kennedy Onassis, who live live in a dilapidated summer home in the Hamptons and seem almost completely and totally oblivious the the world falling apart around them. Sad, lonely, yet poignant, the film echos and updates the 1975 documentary by Albert and David Maysles of the same name.
#1)Grey Gardens
#2) Georgia O'Keeffe(2009)
#4) Louis Sullivan, The Struggle for American Architecture (2010)
The somewhat misnamed film that depicts both the lives of Ms. O'Keeffe and lover/husband/promoter/photographer Alfred Stieglitz, traverses the highs, lows and incredible depth of a relationship that saw O'Keeffe become the most famous female artist in history and Stieglitz nearly forgotten by the time of his death in 1946. O'Keeffe would spend the next 40 years of her life on her own paintings and on memorializing Stieglitz's work until her death at the age of 98. A portrait of two fiercely individual spirits who both inspired and almost destroyed each other.
#3) The Red Chapel (2009)
Probably not a film I'm ever going to see in Vietnam due to this country's political friendship with North Korea, a Danish film maker takes rare look inside the fortress-like walls of North Korea. "Director Mads Bruegger's guerrilla/Borat-style tactics in 'The Red Chapel,' offer a fascinating but less-subversive-than-advertised piece of stunt filmmaking. Documenting his visit with two Danish-Korean comedians hoping to put on a show, Bruegger launches a sneak attack on what he calls "the most heartless and brutal totalitarian state ever created," yet his vigorous condemnations aren't always entirely backed up by what he uncovers. Sundance's World Cinema grand jury prize should raise the fest profile for 'Chapel.'" - Variety Magazine
"Louis H. Sullivan (1856-1924) was one of the most influential architects to come out of the Chicago School of architecture in the late 1800s. He is often called the 'father of the skyscraper', and conceived the most famous phrase ever to come out of his profession, 'form follows function'. Sullivan’s most profound influence can be found in the work of Frank Lloyd Wright, who spent more than six years as Sullivan’s chief draftsman before going on his own to advance Sullivan’s idea of American architecture into the Prairie School of the early 1900s. Sullivan died in 1924, penniless and forgotten to the public, and is buried in Chicago’s Graceland Cemetery." - Official Film Site. I haven't seen this film but would very much like to to advance my knowledge and love of architecture.
All these films depict individuals, some more financially successful than others, but their stories give me hope that following a creative vision is a valuable way to live a life. Even the Beales found peace in their odd eccentric existence.
Saturday, January 15, 2011
Saigon/CreativeMornings packs the house. A small, good house..

Thanks to actor, director, producer Dustin Nguyen and a spirited group of creatives, our first session was informative, casual and fun. We hope to have video up next week.
Thanks also to Sandrine, Bertrand and Mads for the photos and TBWA for the space :)
We learned how not to make an "Instant noodle soup movie", just how tough the Vietnamese censors are as compared to Singapore and China, and just how many seconds your product can be on screen if you paid for product placement in a love scene - interesting stuff. More to follow.
And not one single person asked one single question about Johnny Depp. Good Saigon/CreativeMornings to you all. More about Dustin can be found here.
Friday, January 14, 2011
Subscribe to:
Posts (Atom)
The Wild Wild East Dailies
D a v i d E v e r i t t - C a r l s o n
-------------------------------------------------
Find me on Twitter, Facebook or LinkedIn. Read my blog: The Wild Wild East Dailies and keep up on our efforts with aSaigon/CreativeMorning.

