
Thanks to actor, director, producer Dustin Nguyen and a spirited group of creatives, our first session was informative, casual and fun. We hope to have video up next week.
ALL THE NEWS THAT NOBODY KNOWS: The Wild Wild East is a memoir of my time marketing in Asia – but that's a little long for here, so check below and see it all in real time. ©2008 David.E.Carlson@gmail.com

Artist, Sandrine Lloquet, Photographer, Mads Monsen and agency, TBWA have covered the launch of Saigon/CreativeMornings on their blogs. Click on the respective links and get a 360 view of the event.
ate it for sure. "I know a place where dreams are born and time is never planned. It's not on any chart, you must find it in your heart - Never-never-land." It's the way I want to feel about this birthday. a) Earlier in the week I found myself sitting with a man who is 54, just a year older than I, and he was rather insistant in telling me that I needed to understand that age was working against me in the employment market and that I needed to lower my standards and expectations - to basically learn to shovel shit and be happy about it. Not the kind of man who takes to discourse and debate well, I decided not to argue with him and just let the comment pass. b) Days later Mads Monsen and I would finish the layouts for our public service campaign and realize we had a real winner - an original idea that is impeccably executed and will not only bring smiles to a lot of faces, but hopefully save a few lives on the roads here in Vietnam. This made me smile and realize that the man I had spoken with earlier was incorrect. Good. c) The term Brand Provocateur showed up again this week in the blog of Mary van de Wiel, a New York marketing consultant and we had a nice meeting over the sharing of an idea. Once our public service campaign gets out I'll have some more illumination on brand provocateuring or is that provocateering? d) Along with a birthday, a few new blog stats: (one) Our Technorati ranking is up to #342,000 and while that may not immediately sound like a best-seller, it is in the top .3% of blogs worldwide so some growth comes along with age. (two) Likewise our subscriber base on Feedburner passed 100 and that's another milestone. Thanks readers. Those are the birthday presents you really don't expect. e) On a totally different front, my old friend Hugh MacLeod released his book "Ignore Everybody", which debuted at #11 on the Wall Street Journal's business book list and has been consistently in the top 100 on Amazon. Congrats Hugh. f) This week also marks my first trip out of town in quite some time and I am way looking forward to it. The plan is to hit the central highlands town of Dalat and stay in an old refurbished French Villa, eat well and maybe do a wine tour or two. Download time. Saigon's "oldest digital man", needs a bit of that. g) A Vietnamese party at the street restaurant near my home hits like a flash flood. 10 motorbikes show up with two people on each bike. The revelers are all in their early 20s and seem to have come from an office of some sort. Arranging the folding tables around to make a long line, the staff braces for the onslaught and starts dragging out cases of beer. As the party goers arrange themselves it reminds me of a high school dance - girls all on one end of the table, boys on the other - so that there is virtually no interaction between the sexes, save for the waves of Mokt, Hai, Ba, Yo! chants (Which means - one, two, three, Go!) as they hoist their glasses in a birthday toast to the birthday boy, another guy. After 90 minutes and the complete destruction of any number of hotpots and beers, the whole things dissipates almost more quickly than it had assembled and they are gone. h) On Friday my Dad turned 80 and I'm very happy that he's in good health and living well. For his birthday he was planning to attend the reunion of all his old Navy pals from the destroyer the USS Dashiel in the Korean war. They call it the Tin Can Reunion. Pretty cool. i) So another year passes with small fanfare. I'm doing a much better job in being selective in my work and personal associations, and basically surrounding myself with healthy, positive influences. The blog has become not only a refuge but an outlet for which I feel an appropriate amount of responsibility to my growing list of readers and friends. Thank you all. You're the best birthday gift I could possibly have.
Toshiba, LG, Samsung, Mitsubishi, Casio, Hitachi, Canon, Sanyo, Mobifone and Budweiser. So began my Lunar New Year in the roundabout before Saigon's Ben Thanh Market, the Vietnamese equivalent of Times Square with the pulsating neon buzz that defines any Asian city - signs. Signs of the times.
Hundreds of plasma screens behind a milky styrene stretch canvas, all run through a processor to form a single image, would backlight the performers in a way that no rear-screen projection could and calculatedly look just absolutely bright and stellar on TV. The HTV guys were running around peeing their pants just thinking about it. Lotus flowers, giant hanging lamps with poetic geometric designs, lit from both interior and exterior, and motorized coloured strobes, choreographed to swing with the bass beat, would be just wallpaper in the light of the calibre of stars they were about to trot out on this gargantuan, multi-tiered stage - or one would think from the vast expanse of premium seating and rock solid security that swarmed the venue.The booms and sparkles of a more than 30 minute long fireworks show were a fitting symphony for my simple walk home. I thought it was splendid.
The previous day my photographer friend, Mads Monson, had wished me a happy new year by involking the words to an old Depeche Mode album, "Enjoy the Silence". This he sent to me by SMS. I understood. After the flurry of activity before the new year in Vietnam, there is a distinct lack of activity for maybe a week or more. Silence in a sense. Shops are closed. People go to their home towns. Ancestors are worshiped and the requisite amount of gambling is done with the "lucky money" they receive as gifts from family members and friends. But it's a generally quiet and reflective time after having worked an entire year to have gotten to where they are today. Peaceful. Serene. At one with the Buddha, so to speak...
Bullshit. Today I was awaken by the pounding of drums and, having donned my shorts and t-shirt to parade out on the balcony of my building, witnessed a Tiger Dance, the likes of what you might have seen to be a Dragon Parade, with one man inside a large paper tiger head and any great number of others trailing behind to hold up the striped body. My motorbike drivers, the lady who runs my convenience store, the neighborhood dwarf hunchback and anybody else who happened to happen by, dragged my sorry ass down to the street for a ritual beer drinking, eating and karaoke ceremony early this morning.
Happy New Year, everyone. Chúc Mừng Năm Mới. I think it will be anything but quiet.
As you may have noticed, we've adopted a festive red as the blog colour du jour, or du week for this New Year. As it turns out, you people are just wildly fickle about colours and so I've decided it just doesn't fucking matter and I'm going to make the blog any colour I want, uhh, depending on my mood. Music has been programmed for the event as well. For those who hate the music...learn to use the Podcast control in the right sidebar.
My thanks also to Rebecca Wolkenstein for her image of the ox/buffalo for this new years post. Rebecca represents Neil Massey, a photographer out of the U.K. who had taken me out for a few pints earlier in the week to help get my new year off to a more than comfortable start. My best to all.