Saturday, December 18, 2010

"Now seeking an appropriate position to drive best practice change strategies to achieve multi-disciplinary, blah, blah": Personal Branding IV

"I am an CV, Resume, Personal Branding, HR, MSc qualified organisational change and development professional with a solid track record of facilitating Human Resource Development programmes across the Asian region."

"Now seeking an appropriate position to drive best practice change strategies to achieve multi-disciplinary goals and realise corporate aspirations."


Yes, this is a real CV, from a real guy. Apparently he's been reading too many HR guides and has put all the right keywords in the first two lines so that it gets searched by bots looking for those words. The problem? It doesn't say a damn thing. Here's how a smart recruiter would tear this apart:

"MSc qualified organisational change and development professional"

Recruiter: You have a Masters degree from a recognized institution to effect change in recognized institutions? Sure. That's like having a degree in rock and roll to make hit records. Good luck.

"with a solid track record of facilitating Human Resource Development programmes"

Recruiter: But what have you really done? You facilitated, which means helped, but have you initiated anything? Come up with any real ideas?

"Now seeking an appropriate position to drive best practice change strategies to achieve multi-disciplinary goals and realise corporate aspirations."

Now this just says absolutely nothing. Let's re-write it so it does:

"Now looking for a job using strategies everybody else has already used and approved to make everybody happy no matter where your company is headed."

Oooh, that sucks, but that's what it says.
Writing a CV in plain English and being able to tell people what exactly you did to benefit past companies is probably one of the hardest things in the business world. Telling them how you will help their company in the future is probably more difficult. I work with clients helping them communicate their personal brands to companies. If your CV sounds like the one above, contact me.



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